ALDE Party member Bright Armenia has launched its pre-election campaign not from a conference hall or party headquarters, but from two locations heavy with symbolism: the border town of Yeraskh and the Metsamor nuclear power plant.
The locations were chosen specifically to highlight a campaign centred on sovereignty and national resilience. Yeraskh, a town on the border between Armenia and Azerbaijan, is described by party leaders as a symbol of resistance and Armenia’s right to live and build freely within its own borders.
Bright Armenia is fighting for Armenia’s ability to determine its own future in an increasingly fragile region. As the recent controversy around a factory in Yeraskh shows, if Armenia cannot decide what it builds within its own borders without external pressure, then sovereignty itself is weakened.
“Sovereignty is not measured by statements,” the party declared during the launch. “It is the ability of a state to make its own decisions within its own borders, without external dictation.”
The event at the Metsamor nuclear power plant also reinforced the party’s broader message around strategic independence and national capacity. Party Leader Edmon Marukyan pledged support for building a new energy block at the plant, presenting energy security as part of Armenia’s long-term sovereignty.
The campaign also placed heavy emphasis on national recovery. During a visit to Yerablur military cemetery, representatives of Bright Armenia paid tribute to those killed defending the country, while Marukyan argued that Armenia must move beyond defeat and rebuild confidence in the future.
“Defeat is not a verdict,” he said, insisting that Armenia must become “a state capable of victories.”
The campaign launch was marked by a massive shield as its central symbol, presented as a statement of protection for Armenian identity and the Armenian people amid growing insecurity and regional pressure.
The campaign slogan references “remontada,” meaning comeback. For Bright Armenia, the election is being framed as more than a political contest. It is a question of whether Armenia still believes in its own future.